Examples of challenges faced and overcome
When access to the venue is all but impossible
Client: Blohm + Voss
Industry: Ship & SuperYacht Construction
Show: London Yacht, Jet & Prestige Car Show
Date: April 2015 & 2016
Stand: 8m x 3m
To develop contacts with customers of high-net-worth or their agents in the City of London, presenting a crisp, high quality display of the Blohm + Voss brand.
Blohm + Voss have been around for more than 135 years and are renowned in the
world of shipbuilding for technical excellence, outstanding efficiency and enduring quality. Our design brief was to reflect the high quality and legacy of the brand.
However, our budget was limited. As the Prestige show was a new ‘boutique’ event, our client wanted to test its effectiveness before increasing their spend on the stand build.
The location presented the biggest challenge. Old Billingsgate Market is situated in the heart of the city on the River Thames. Access to the venue is incredibly difficult – there is no off-street parking and no loading bays – yet we needed to bring in a 40 foot truck!
In terms of design, we maximised the use of space and ensured that every single
detail added value to the display at minimal cost.
Regarding access, we liaised with the local authority, Transport for London,
to pre-arrange a special license. In the end, we were the only exhibition contractor to be allowed a truck of that size.
“The exhibition business can be a minefield. There are dozens of stand contractors but very few who have got their act together and tick all the boxes: good design, solid construction, quality materials, attention to detail, meeting deadlines, on-site support and competitive prices. After 20 years of working with a multitude of stand-builders, I have no hesitation in recommending Oxygen.
They can be relied on to deliver a good job at a fair price."
Managing Director, Monaco